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IFOP combines sector expertise with quantitative rigor to serve decision-makers who need to understand people intimately in order to understand today’s world and influence tomorrow’s. [source: ifop] This conviction has guided the organization for 90 years. [source: ifop] The company offers recognized brands that guide clients toward a positive future, applying a sociological approach and analysis of sustainable trends to anticipate societal changes. [source: ifop]
The organization measures and manages the impact of communications and influences, and provides social intelligence and innovation to understand and respond to conversations. [source: ifop] It also delivers qualitative and strategic insights to build an intimate and forward-looking relationship between brands and consumers. [source: ifop] In 2025, the group reported a turnover of 66 million euros, with 55 percent of studies conducted abroad. [source: ifop] IFOP operates from three geographical hubs: the USA, China, and Europe. [source: ifop]
Recent events and publications include a Média Figaro piece titled “Reputation, the new territory of conquest for brands,” a study with Atlantic X Ifop on what the French really want from their thermal comfort, and a breakfast debate on the uses and image of loyalty programs in France. [source: ifop] Other activities include a Special Edition by Luxe Pack featuring a talk by Rémy Oudghiri, an In-Food #2 event titled “Schizo-Food: deciphering the contradictions of the 2026 eater,” and the Grand Prix Stratégies de la Beauté 2026. [source: ifop]
IFOP encourages clients to share a good brief that includes their problem, target audience, themes to explore, and other key elements, noting that if a client does not have one, the organization can build it together. [source: ifop]
Use it for
A campaigner uses IFOP to obtain quantitative and qualitative research that measures public opinion, societal trends, and the impact of communications. [source: ifop] The organization’s sociological approach helps campaigners anticipate changes in attitudes and behaviors, while its sector expertise supports decision-making for brand reputation, consumer loyalty, and strategic messaging. [source: ifop]
The company’s international reach across the USA, China, and Europe allows campaigners to conduct cross-cultural studies and compare public sentiment in key markets. [source: ifop] By providing a brief that outlines the problem, target audience, and themes, a campaigner can commission tailored studies that inform campaign strategy and evaluate its effectiveness. [source: ifop]