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Generative AI is being deployed in many ways during elections, ranging from the creation of deepfake video and audio messages to sophisticated voter targeting. [source: ipie-genai-campaigns] This assessment delivers the first global, data-driven analysis of its kind, designed to inform policy recommendations that enhance election administration, foster trust in electoral processes, and boost voter turnout. [source: ipie-genai-campaigns]
Based on an analysis of an original data set of 215 incidents, covering all 50 countries holding competitive national elections in 2024, the report finds that fully four-fifths (80%) of the countries holding elections in 2024 had GenAI incidents. [source: ipie-genai-campaigns] The vast majority (90%) of incidents involved content creation, such as audio messages, images, videos, and social media posts. [source: ipie-genai-campaigns]
Almost half of the incidents have no known source (46%), a quarter were produced by political candidates and parties (25%), a fifth were produced by foreign actors (20%), and the remainder came from other sources (9%). [source: ipie-genai-campaigns] More than two-thirds (69%) of the incidents were described as having a harmful role in the election. [source: ipie-genai-campaigns]
Use it for
A campaigner uses this source to understand the global patterns of generative AI use in electoral campaigns, including the prevalence of incidents across countries and the types of content created. [source: ipie-genai-campaigns] It provides data on who is producing GenAI content—such as political candidates, parties, and foreign actors—and the harmful roles these incidents play, helping campaigners assess risks and inform strategies for election administration and voter trust. [source: ipie-genai-campaigns]