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The Journal of Political Marketing is a scholarly publication that examines the latest developments in applying marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools used in unique ways around the world. The journal goes beyond advertising to study strategic marketing tools such as voter segmentation, candidate positioning, and the use of multivariate statistical modeling to better understand the thinking and choices made by voters. [source: journal-political-marketing]
The journal is highly selective, publishing only the most advanced conceptual, strategic, and quantitative work from academics worldwide. Its focus includes current and predicted future trends such as the application of Big Data and Analytics to politics. Political campaign organizations use real-time data to direct and re-direct political commercials in the most cost-effective manner. [source: journal-political-marketing]
The Editorial Board includes leading academic scholars and political consultants who have worked on presidential-level campaigns in the United States, United Kingdom, and other countries. Special Issues are regularly published that highlight the application of marketing to politics in selected countries, as well as the application of the latest technological developments. These issues are published by Guest Editors who are leading scholars and strategists. All research articles undergo double-anonymous peer review by at least two independent referees. [source: journal-political-marketing]
Use it for
A campaigner uses this journal to stay informed about cutting-edge strategic marketing tools applied to politics, such as voter segmentation and candidate positioning. It provides vital reading for politicians, candidates, political party officials, consultants, corporate lobbyists, pollsters, media specialists, journalists, business executives, managers, and academics in democracies around the world. [source: journal-political-marketing]
The journal also offers insights into the application of Big Data and Analytics to politics, including how campaign organizations use real-time data to direct political commercials cost-effectively. By following the journal’s articles and special issues, a campaigner can learn about the latest technological developments and strategic approaches used in political marketing globally. [source: journal-political-marketing]