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The VoteEuropa 2024 GOTV Toolkit provides ready-made material, insights, and resources for running a get-out-the-vote campaign aimed at encouraging mobile voters to participate in the 2024 EU elections. [source: voteeuropa-gotv] It offers advice on understanding your target audience, planning your campaign, developing messaging tailored to that audience, and learning about cost-effective methods to get out the vote. [source: voteeuropa-gotv]
The toolkit is produced by the New Europeans Initiative, a programme of the Migration Policy Group (MPG). [source: voteeuropa-gotv] MPG is an independent think-and-do-tank based in Brussels, whose purpose is rooted in its ability to inspire networks to provide evidence-based projects, research, and campaigns in the areas of integration, migration, and anti-discrimination. [source: voteeuropa-gotv] The New Europeans Initiative aims to make European democracy fit for an increasingly diverse and internationally mobile society by researching policies, identifying best practices, and promoting evidence-based solutions. [source: voteeuropa-gotv]
The authors of the toolkit are Thomas Huddleston, Academic Collaborator & University Partnerships Advisor at University of Liège, and Matthias Mertens, Communications Manager at MPG. [source: voteeuropa-gotv] The toolkit is part of MPG’s broader work, which includes related publications on similar topics. [source: voteeuropa-gotv]
Use it for
Campaigners can use this toolkit to design and execute a get-out-the-vote campaign specifically targeting mobile voters for the 2024 EU elections. [source: voteeuropa-gotv] It provides practical guidance on audience analysis, campaign planning, message development, and cost-effective outreach methods, making it a comprehensive resource for grassroots or organizational efforts to increase voter turnout among diverse and internationally mobile populations. [source: voteeuropa-gotv]